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How to create an effective social media strategy for a school or district
School leaders may be familiar with social media in their own lives, but many still need help in effectively using social media in their professional practice.? In this book, Brian Dixon, an expert in social media in education, offers detailed descriptions of the best online tools available today and provides step-by-step instructions for using them to move a school community from awareness to advocacy and from feedback to collaboration.
- Offers school leaders everything they need to implement social media throughout their campus and their communities
- Contains expert advice for creating a sustainable social engagement strategy
- Features screenshots and examples from schools and individuals who are using social media to the best effect
This important resource can help savvy school leaders shift their leadership strategy from communicating to connecting.
- Sales Rank: #1006856 in eBooks
- Published on: 2012-08-27
- Released on: 2012-08-27
- Format: Kindle eBook
Review
"A welcome guide to navigating the rocky social media shoals, and to enlisting the community stakeholders needed for success in your educational initiatives."--Bernie Trilling, 21st Century Learning Advisor, co-author of 21st Century Skills: Learning for Life in Our Times
"This is an important book that will help school leaders take advantage of social media and addresses some key issues that school leaders face."--Erik Bose, President of the New Mexico Association of Secondary School Principals
"A very savvy and practical guide to social media for schools and school leaders. Finally, there is no excuse not to use this powerful set of tools in schools."--James Paul Gee, co-author of Language and Learning in the Digital Age
"Dixon's focus on equipping school leaders to use social media hits a hard-to-reach target in education. It's transformative when school leaders embrace new ways to lead in learning."--Bruce Umpstead, State Director, Educational Technology, Michigan Department of Education
"This is causing school leaders to rethink their leadership strategy, moving from simply communicating to truly connecting...." (Examiner.com, October 2012)
From the Author
Thanks for checking out my book "Social Media for School Leaders". As the leader of two public high schools, I have found social media tools to be incredible to engage our parent community, increase professional development opportunities for our faculty, and share our best practices (including student learning) with the globally connected community.In my speaking and consulting work, I have found that many school principals, curriculum specialists, and classroom teachers are afraid of tools like Facebook and Twitter. "Sure," they say, "these tools are great in my personal life, but not to be used at my school." Many immediately bring up issues of student privacy or safety. Based on their feedback, this book has a whole chapter dedicated to guiding educators through the process of building an Internet Safety plan.The greatest piece that these educators are missing is that social media tools increase engagement across your school community. Imagine tripling the attendance at your open house and report card nights. An effective presence on social media can make this happen for you and your school.We've done it at the Mentorship Academies in Baton Rouge. If we can do it, you can too. This book shows you how, guiding you step-by-step through the process.
From the Back Cover
Social Media for School Leaders: A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web Tools
School leaders may be familiar with social media in their own lives, but many still need help in effectively using social media in their professional practice. In his new book, Dr. Brian J. Dixon, an expert in social media in education, offers detailed descriptions of the best online tools available today and provides step-by-step instructions for using them to move a school community from awareness to advocacy and from feedback to collaboration.
Based on the Dixon Ongoing Social Engagement Model (DOSEM), Social Media for School Leaders takes readers through a detailed exploration of twelve of the best online tools available to school leaders. Using examples of best practices and illustrative examples from school leaders across the country, Dixon gives leaders everything they need to implement social media throughout their campus and community. Applicable for all educational settings (public and private schools, charter schools, and at the university level) these social media techniques will help to engage a target audience, communicate the mission and vision of a school, serve as a resource in student and teachers recruitment strategies, and inspire business and community involvement.
Most helpful customer reviews
1 of 1 people found the following review helpful.
thorough social media guide
By Laura B.
Whether you're new to social media or have been using it for years, this book will show you tools to help your school engage more efficiently, safely and strategically with its community. Many school administrators have tried to ignore and even block social media's power, but clearly that won't work any longer. Social Media for School Leaders is a smart tool to help you reach your community where they are - on social media.
0 of 0 people found the following review helpful.
This book is a friendly, well-written, comprehensive guide that will make you an expert on social media engagement in education
By Aaron
Dr. Brian J Dixon is an educator in Baton Rouge Louisiana with a doctoral degree in educational technology from San Diego State University, and the author of Social Media for School Leaders. He is also the founder of the Mentorship-Academy - a project-based, technology-focused charter school in Baton Rouge. The focus at this school is to provide a student-centered learning place to help under-served students prepare for success in college and beyond. He is currently a school leader at two public high schools in Baton Rouge.
In 2012 he published the book, Social Media for School Leaders – A Comprehensive Guide to Getting the most out of Facebook, Twitter, and Other essential Web Tools. The word “Comprehensive” is in the subtitle of this book, and the use of this word is appropriate by all means. Dr. Dixon goes into great depth on a number of social media tools that can be used in education; Facebook, Twitter, Youtube, School Websites, E-Mail, and Blogs just to name a few. For each of these tools he describes how the tool works, the benefits of using the tool, how it can be used to connect with others, and how to begin using the tool in your school.
In the introduction he notes the shift from one-way communication (broadcasting) to two-way communication (conversation) made possible by new web-based technologies. He goes on by explaining why two-way communication is a good thing, more specifically, why schools should engage with social media. He addresses the potential barriers to adopting social-media tools and lays out a foundational framework for social media success.
One thing that stuck out to me in the introduction is that Dr. Dixon acknowledged the use of this book as reference guide. He states the book is laid out to be used as such, but encourages readers not to skip over the tools that they think they are already aware of. Had he not mentioned this in the introduction, I, as the reader, would have been much more inclined to skim over certain chapters. But with his precaution, I did indeed take the time to read about the tools I felt as if I was an expert in; and I’m very glad I did.
The bulk of the book dives into the many aspects of popular social media tools and how they can be used in education to increase social engagement. I learned something new about every tool listed in this book. For example: On Facebook, you can create advertisements and then be very selective about who these adverts are delivered to. This boosts the probability that schools who are investing in advertisement - via social media sites like facebook – are getting a return on their investment. He even goes into how schools can measure this return on their investment.
Another thing I liked about this book was the ongoing use of the Social Engagement Model developed by Dr. Dixon. This framework can be used to help teachers successfully use social media to engage the community. It starts with awareness, then leads to feedback, collaboration, and advocacy, where each of the levels increases in social engagement. He uses this model in every chapter, with every tool. For each tool he lists different examples and strategies that correspond with the different levels of engagement in this model. I felt as if the continued use of this model made it easier for me to grasp the best possible ways to utilize each tool.
While each chapter could really stand on its own, and the introduction was thorough and prefaced the inner-workings of the book nicely, there was a noticeable absence of a conclusion. While not entirely necessary (especially in a reference guide book), I feel as if I wanted to continue reading after the last chapter. Just to get some reassuring words of what I should have taken away from the book or what Dr. Dixon thought was the most important.
When I purchased this book, I feared it would be out of date and nearly irrelevant due to the year it was written (2012). To my surprise, the book was relevant, thorough, and very specific. Like I said before, I learned something new about each tool addressed in the book. It really is a “Comprehensive Guide”.
I would recommend this book to anyone who is interested in educational technology or social media engagement in their school or even their classroom. While the book focuses more on school-wide practices, one could easily adapt the information to work on a smaller scale. This book is a friendly, well-written, comprehensive guide that will make you an expert on social media engagement in education.
0 of 0 people found the following review helpful.
A well-written, how-to guide for using social media to engage!
By Stellagirl
If you want to use social media to engage families and students and to introduce your school to prospective students and their families, this book is an excellent resource. The author offers a helpful framework for understanding what social media can do for your school: awareness, feedback, collaboration, and advocacy. Then he shows how to use each of the major social media tools (eg e-newsletters, Facebook, Twitter, school website, YouTube)to meet those goals. The author is apparently the headmaster of a private school in San Diego and he has abundant experience in using these tools for his school. The book is filled with specific examples of how to use each of the tools to meet social media goals. Bonus: the book is quite well-written. The author mentions that originally, the book was twice as long, but he cut out the "fat" (his word). Two thumbs up!
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